You're an operator watching ARPU flatten while acquisition costs climb and subscribers churn to whoever's cheapest this quarter. SDMS + DSP turns that dynamic around — sponsored data packages and group plans that pull in revenue from brands and partners instead of squeezing it out of subscribers.
Fig. 1 — Network integration. The operator's cell network, the SDMS/DSP platform, and the subscriber and sponsor endpoints, connected.
Fig. 2 — SMS engagement lifecycle. The three-touch notification cycle that keeps the sponsor visible and the subscriber engaged.
Four forces are squeezing every operator at once — and none of them respond to another price cut.
The market suffers from price wars between operators — margin keeps shrinking on plans that already look identical to subscribers.
The difficulty of maintaining the customer base is growing — subscribers switch for a few dollars of savings with almost no friction.
The need to find alternative sources of income, because raising prices on data plans just accelerates the churn above.
Users demand more and more from their operators — free data, rewards, and perks that a bare connectivity plan can't deliver alone.
SDMS handles the mechanics — packages, notifications, analytics. DSP turns that into something subscribers actually want to use: group plans, referrals, a portal they control. Together they open a revenue line that doesn't come out of your subscribers' pockets.
Sponsored data doesn't retain subscribers by existing — it retains them by showing up at the right moment. SDMS drives that through a three-touch SMS sequence tied to actual usage:
A welcome message activates the user the moment the sponsored package lands — first impression, first engagement.
A reminder nudges the subscriber to conserve the resource — and keeps the brand or partner visible mid-campaign.
A call to action drives the repeat action — renewal, referral, or upsell — right when intent is highest.
The result operators see: higher NPS for both the operator and the sponsoring partner, and measurably higher engagement than a static plan ever produces.
Your existing billing and policy stack — untouched, not replaced.
Manages the sponsored package, the notifications, and the reporting for every party.
Funds the package in exchange for engagement — UAE Lottery, Talabat Pro, and similar.
Gets the package, sees the sponsor, keeps using the network instead of switching.
Compatibility with the operator's PCRF, PCEF, and OCS systems — no forklift replacement of your billing or policy stack.
Continuous support from the Data Labs team through launch and beyond, not a handoff after go-live.
Transparent reporting for the operator and every sponsoring partner — the same numbers, visible to everyone at once.
Developing the concept and finalizing the details.
Technical integration with the operator's PCRF, PCEF, and OCS systems.
First clients and revenue in as little as 2 months.
Let's scope a pilot for your network.