DATA Labs — SDMS + DSP

New revenue growth opportunities for the operator

Market Challenges
Oversaturation

The market suffers from price wars between operators.

Customer Retention

The difficulty of maintaining the customer base is growing.

New Revenues

The need to find alternative sources of income.

Expectations

Users demand more and more from their operators.

DATA Lab Solution
Sponsored Advertising

Monetization through telecom packages.

Loyalty

Increasing subscriber satisfaction.

B2B Services

Expanding the operator's portfolio.

Integration

Full integration into the network infrastructure.

Key Platform Capabilities
SDMS
  • Data, call, and SMS package management
  • Automated notifications and activations
  • Flexible analytics and reporting
DSP
  • Group packages (family, friends, companies)
  • Interactive management portal
  • Referral programs
Target Cases for the Operator
UAE Lottery
  • Guaranteed prize for participants in free internet traffic
  • Traffic growth up to +30%
  • Increased engagement and loyalty
Talabat Pro
  • Free traffic for subscribers
  • Growth in orders and subscription value
  • Full analytics and transparent reporting
Operator Revenue Model
1
1
70% to Operator (DU)

The main share of revenue remains with the telecom company.

2
2
30% to DATA Lab

Partnership reward for technology and support.

3
3
ARPU Growth

Increase in average revenue per user.

4
4
Partnership Campaigns

Additional revenue from joint promotions.

SMS Notifications as a Marketing Channel
Receiving the Package

The welcome message activates the user.

50% Consumed

A reminder to conserve the resource.

Package Exhausted

Call to action for repeat action.

Increased NPS for the operator and partners. Growth in user engagement.

Integration and Support
Full Integration

Compatibility with operator's PCRF, PCEF, OCS systems.

Technical Support

Continuous support from the DATA Labs team.

Analytics

Transparent reporting for the operator and partners.

Next Steps
Pilot Project Preparation

Developing the concept and finalizing the details.

Integration Setup

Technical integration with the operator's systems.

Launch Campaigns with Partners

First clients and revenue in 2 months.

Revenue Metrics

Our proven revenue-sharing model maximizes returns for all stakeholders:

70% Operator Share

DU Telecom receives the majority of all generated revenue

30% DATA Lab Share

Technology provider portion for platform and support

5% Associated ARPU Growth

Average increase in revenue per user with our solutions

2M Monthly Impressions

Typical reach for integrated marketing campaigns

This partnership model has consistently delivered ROI within the first quarter of implementation.

Contacts

DATA Labs - Your partner for telecom business growth

24/7
Support

Round-the-clock technical assistance.

100%
Integration

Full compatibility with operator systems.

30%
ARPU Growth

Potential increase in revenue per user.

✉️ mb@datalabsme.com 📞 +971 58 836 3399 🌐 www.datalabsme.com