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DATA Labs — SDMS + DSP
New revenue growth opportunities for the operator

by Mikhail Berlizev

Market Challenges
Oversaturation
The market suffers from price wars between operators.
Customer Retention
The difficulty of maintaining the customer base is growing.
New Revenues
The need to find alternative sources of income.
Expectations
Users demand more and more from their operators.
DATA Lab Solution
Sponsored Advertising
Monetization through telecom packages.
Loyalty
Increasing subscriber satisfaction.
B2B Services
Expanding the operator's portfolio.
Integration
Full integration into the network infrastructure.
Key Platform Capabilities
SDMS
  • Data, call, and SMS package management
  • Automated notifications and activations
  • Flexible analytics and reporting
DSP
  • Group packages (family, friends, companies)
  • Interactive management portal
  • Referral programs
Target Cases for the Operator
UAE Lottery
  • Guaranteed prize for participants in free internet traffic
  • Traffic growth up to +30%
  • Increased engagement and loyalty
Talabat Pro
  • Free traffic for subscribers
  • Growth in orders and subscription value
  • Full analytics and transparent reporting
Operator Revenue Model
1
1
70% to Operator (DU)
The main share of revenue remains with the telecom company.
2
2
30% to DATA Lab
Partnership reward for technology and support.
3
3
ARPU Growth
Increase in average revenue per user.
4
4
Partnership Campaigns
Additional revenue from joint promotions.
SMS Notifications as a Marketing Channel
Receiving the Package
The welcome message activates the user.
50% Consumed
A reminder to conserve the resource.
Package Exhausted
Call to action for repeat action.
Increased NPS for the operator and partners. Growth in user engagement.
Integration and Support
Full Integration
Compatibility with operator's PCRF, PCEF, OCS systems.
Technical Support
Continuous support from the DATA Labs team.
Analytics
Transparent reporting for the operator and partners.
Next Steps
Pilot Project Preparation
Developing the concept and finalizing the details.
Integration Setup
Technical integration with the operator's systems.
Launch Campaigns with Partners
First clients and revenue in 2 months.
Revenue Metrics
Our proven revenue-sharing model maximizes returns for all stakeholders:
70% Operator Share
DU Telecom receives the majority of all generated revenue
30% DATA Lab Share
Technology provider portion for platform and support
5% Associated ARPU Growth
Average increase in revenue per user with our solutions
2M Monthly Impressions
Typical reach for integrated marketing campaigns
This partnership model has consistently delivered ROI within the first quarter of implementation.
Contacts
DATA Labs - Your partner for telecom business growth
24/7
Support
Round-the-clock technical assistance.
100%
Integration
Full compatibility with operator systems.
30%
ARPU Growth
Potential increase in revenue per user.
✉️ mb@datalabsme.com 📞 +971 58 836 3399 🌐 www.datalabsme.com